data protection

Data protection

introduction

Mit der folgenden Datenschutzerklärung möchten wir Sie darüber aufklären, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz als „Daten“ bezeichnet) wir zu welchen Zwecken und in welchem Umfang verarbeiten. Die Datenschutzerklärung gilt für alle von uns durchgeführten Verarbeitungen personenbezogener Daten, sowohl im Rahmen der Erbringung unserer Leistungen als auch insbesondere auf unseren Webseiten, mobil, als auch innerhalb externer Onlinepräsenzen, wie z.B. unserer Social-Media-Profile (nachfolgend zusammenfassend bezeichnet als „Onlineangebot“).

The terms used are not gender specific.

Was standing: 08.11.2020

Contents overview

Responsible person

Juan Zea, Progressio GmbH i.Gr.
Dieselstrasse 2
65779 Kelkheim am Taunus 

Email: j.zea@kahai-oil.de

Authorized representatives: Maria Clara Restrepo

E-mail address: m.restrepo@kahai-oil.de

Imprint: imprint

Overview of the processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.g. names, addresses).
  • Content data (e.g. entries in online forms).
  • Contact details (e.g. email, telephone numbers).
  • Meta / communication data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Location data (information on the geographical position of a device or a person).
  • Contract data (e.g. subject of the contract, duration, customer category).
  • Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

  • Business and contractual partners.
  • Interested persons.
  • Communication partner.
  • Customers.
  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Assessment of creditworthiness and creditworthiness.
  • Provision of our online offer and user-friendliness.
  • Visit action evaluation.
  • Office and organizational procedures.
  • Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g. by email or post).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creation of user profiles).
  • Remarketing.
  • Range measurement (e.g. access statistics, recognition of returning visitors).
  • Safety measures.
  • Tracking (e.g. interest / behavioral profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Management and answering of inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Automated decisions in individual cases

  • Credit information (decision based on a credit check).

Relevant legal bases

In the following we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the regulations of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply. If more specific legal bases are relevant in individual cases, we will inform you of this in the data protection declaration.

  • Consent (Art. 6 Para. 1 S. 1 lit.a. GDPR) - The data subject has given their consent to the processing of their personal data for a specific purpose or for several specific purposes.
  • Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures that take place at the request of the data subject.
  • Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) - The processing is necessary to fulfill a legal obligation to which the person responsible is subject.
  • Legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR) - The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, outweigh this.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, securing of availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to the data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or they are disclosed to them. The recipients of this data can include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third party services or the disclosure or transfer of data to other persons, offices or companies takes place, this is only done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies sind Textdateien, die Daten von besuchten Websites oder Domains enthalten und von einem Browser auf dem Computer des Benutzers gespeichert werden. Ein Cookie dient in erster Linie dazu, die Informationen über einen Benutzer während oder nach seinem Besuch innerhalb eines Onlineangebotes zu speichern. Zu den gespeicherten Angaben können z.B. die Spracheinstellungen auf einer Webseite, der Loginstatus, ein Warenkorb oder die Stelle, an der ein Video geschaut wurde, gehören. Zu dem Begriff der Cookies zählen wir ferner andere Technologien, die die gleichen Funktionen wie Cookies erfüllen (z.B., wenn Angaben der Nutzer anhand pseudonymer Onlinekennzeichnungen gespeichert werden, auch als „Nutzer-IDs“ bezeichnet)

A distinction is made between the following cookie types and functions:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies: Permanent cookies are saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used to measure reach or for marketing purposes can also be stored in such a cookie.
  • First party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies can be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
  • Statistics, marketing and personalization cookies: Ferner werden Cookies im Regelfall auch im Rahmen der Reichweitenmessung eingesetzt sowie dann, wenn die Interessen eines Nutzers oder sein Verhalten (z.B. Betrachten bestimmter Inhalte, Nutzen von Funktionen etc.) auf einzelnen Webseiten in einem Nutzerprofil gespeichert werden. Solche Profile dienen dazu, den Nutzern z.B. Inhalte anzuzeigen, die ihren potentiellen Interessen entsprechen. Dieses Verfahren wird auch als „Tracking“, d.h., Nachverfolgung der potentiellen Interessen der Nutzer bezeichnet. . Soweit wir Cookies oder „Tracking“-Technologien einsetzen, informieren wir Sie gesondert in unserer Datenschutzerklärung oder im Rahmen der Einholung einer Einwilligung.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

Storage period: If we do not provide you with any explicit information on the storage duration of permanent cookies (e.g. in the context of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Abhängig davon, ob die Verarbeitung auf Grundlage einer Einwilligung oder gesetzlichen Erlaubnis erfolgt, haben Sie jederzeit die Möglichkeit, eine erteilte Einwilligung zu widerrufen oder der Verarbeitung Ihrer Daten durch Cookie-Technologien zu widersprechen (zusammenfassend als „Opt-Out“ bezeichnet). Sie können Ihren Widerspruch zunächst mittels der Einstellungen Ihres Browsers erklären, z.B., indem Sie die Nutzung von Cookies deaktivieren (wobei hierdurch auch die Funktionsfähigkeit unseres Onlineangebotes eingeschränkt werden kann). Ein Widerspruch gegen den Einsatz von Cookies zu Zwecken des Onlinemarketings kann auch mittels einer Vielzahl von Diensten, vor allem im Fall des Trackings, über die Webseiten https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or have data processed in the context of the use of cookies, we ask the user for consent that can be revoked at any time. Before the consent has not been given, cookies may be used, which are absolutely necessary for the operation of our online offer.

Cookie settings / possibility of objection:

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit.

Commercial and business services

Wir verarbeiten Daten unserer Vertrags- und Geschäftspartner, z.B. Kunden und Interessenten (zusammenfassend bezeichnet als „Vertragspartner“) im Rahmen von vertraglichen und vergleichbaren Rechtsverhältnissen sowie damit verbundenen Maßnahmen und im Rahmen der Kommunikation mit den Vertragspartnern (oder vorvertraglich), z.B., um Anfragen zu beantworten.

We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as the business organization. We only pass on the data of the contractual partners to third parties within the framework of applicable law to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the persons concerned (e.g. to telecommunications, transport and other auxiliary services involved as well Subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contractual partners which data are required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. basically after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for archiving reasons for legal reasons (e.g. for Tax purposes usually 10 years). We delete data disclosed to us by the contractual partner in the context of an order in accordance with the specifications of the order, generally after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account: Vertragspartner können innerhalb unseres Onlineangebotes ein Konto anlegen (z.B. Kunden- bzw. Nutzerkonto, kurz „Kundenkonto“). Falls die Registrierung eines Kundenkontos erforderlich ist, werden Vertragspartner hierauf ebenso hingewiesen wie auf die für die Registrierung erforderlichen Angaben. Die Kundenkonten sind nicht öffentlich und können von Suchmaschinen nicht indexiert werden. Im Rahmen der Registrierung sowie anschließender Anmeldungen und Nutzungen des Kundenkontos speichern wir die IP-Adressen der Kunden nebst den Zugriffszeitpunkten, um die Registrierung nachweisen und etwaigem Missbrauch des Kundenkontos vorbeugen zu können.

If customers have canceled their customer account, the data relating to the customer account will be deleted, subject to their retention being required for legal reasons. It is the customer's responsibility to secure their data if the customer account is terminated.

Economic analysis and market research: For business reasons and in order to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby contractual partners, interested parties, customers, visitors and users of ours are included in the group of persons concerned Online offers can fall.

The analyzes are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we can, if available, take into account the profiles of registered users including their details, e.g. on services used. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized, i.e. anonymized, values. Furthermore, we take the privacy of the user into account and process the data for analysis purposes as pseudonymously and, if possible, anonymously (e.g. as summarized data).

Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The information required is marked as such in the context of the order or comparable purchase process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultation.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times) , Meta / communication data (e.g. device information, IP addresses).
  • Affected people: Interested parties, business and contractual partners, customers.
  • Purposes of processing: Provision of contractual services and customer service, contact inquiries and communication, office and organizational procedures, administration and answering of inquiries, security measures, visit action evaluation, interest-based and behavior-related marketing, profiling (creation of user profiles).
  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR), legitimate interests (Art. 6 Para. 1 S. . 1 lit.f. GDPR).

Payment service provider

Im Rahmen von Vertrags- und sonstigen Rechtsbeziehungen, aufgrund gesetzlicher Pflichten oder sonst auf Grundlage unserer berechtigten Interessen bieten wir den betroffenen Personen effiziente und sichere Zahlungsmöglichkeiten an und setzen hierzu neben Banken und Kreditinstituten weitere Zahlungsdienstleister ein (zusammenfassend „Zahlungsdienstleister“).

The data processed by the payment service provider includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. In other words, we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data will be transmitted to credit agencies by the payment service provider. The purpose of this transmission is to check your identity and creditworthiness. We refer to the terms and conditions and the data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection information of the respective payment service provider apply, which can be called up within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subjects.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
  • Affected people: Customers, prospects.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Provision of the online offer and web hosting

In order to be able to provide our online offer safely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer that is generated in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

E-mail delivery and hosting: The web hosting services we use also include sending, receiving and storing e-mails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of recognizing SPAM. Please note that emails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted on the transport route, but (if no so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the receipt on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the load on the server and its stability.

  • Processed data types: Content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

contact

When you contact us (e.g. via the contact form, email, telephone or via social media), the details of the inquiring person are processed, insofar as this is necessary to answer the contact inquiries and any requested measures.

The answering of contact inquiries in the context of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to answer (pre) contractual inquiries and otherwise on the basis of legitimate interests in answering the inquiries.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses).
  • Affected people: Communication partner, interested parties.
  • Purposes of processing: Contact inquiries and communication, management and answering inquiries.
  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Newsletters and electronic notifications

Wir versenden Newsletter, E-Mails und weitere elektronische Benachrichtigungen (nachfolgend „Newsletter“) nur mit der Einwilligung der Empfänger oder einer gesetzlichen Erlaubnis. Sofern im Rahmen einer Anmeldung zum Newsletter dessen Inhalte konkret umschrieben werden, sind sie für die Einwilligung der Nutzer maßgeblich. Im Übrigen enthalten unsere Newsletter Informationen zu unseren Leistungen und uns.

In order to subscribe to our newsletters, it is generally sufficient to provide your email address. However, we can ask you to provide a name for the purpose of addressing you personally in the newsletter, or provide further information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's email address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation times as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: Wir können die ausgetragenen E-Mail-Adressen bis zu drei Jahren auf Grundlage unserer berechtigten Interessen speichern, bevor wir sie löschen, um eine ehemals gegebene Einwilligung nachweisen zu können. Die Verarbeitung dieser Daten wird auf den Zweck einer möglichen Abwehr von Ansprüchen beschränkt. Ein individueller Löschungsantrag ist jederzeit möglich, sofern zugleich das ehemalige Bestehen einer Einwilligung bestätigt wird. Im Fall von Pflichten zur dauerhaften Beachtung von Widersprüchen behalten wir uns die Speicherung der E-Mail-Adresse alleine zu diesem Zweck in einer Sperrliste (sogenannte „Blacklist“) vor.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving that it has proceeded properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.

Notes on legal bases: The newsletter is sent on the basis of the recipient's consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to prove that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Analysis and success measurement: Die Newsletter enthalten einen sogenannte „web-beacon“, d.h., eine pixelgroße Datei, die beim Öffnen des Newsletters von unserem Server, bzw., sofern wir einen Versanddienstleister einsetzen, von dessen Server abgerufen wird. Im Rahmen dieses Abrufs werden zunächst technische Informationen, wie Informationen zum Browser und Ihrem System, als auch Ihre IP-Adresse und der Zeitpunkt des Abrufs, erhoben.

This information is used to technically improve our newsletter on the basis of the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success take place, subject to the express consent of the user, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves both our business interests and the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or contradicted.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
  • Affected people: Communication partner.
  • Purposes of processing: Direct marketing (e.g. by email or post).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit.
  • Opposition option (opt-out): You can cancel the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail.

Used services and service providers:

Web analysis, monitoring and optimization

Die Webanalyse (auch als „Reichweitenmessung“ bezeichnet) dient der Auswertung der Besucherströme unseres Onlineangebotes und kann Verhalten, Interessen oder demographische Informationen zu den Besuchern, wie z.B. das Alter oder das Geschlecht, als pseudonyme Werte umfassen. Mit Hilfe der Reichweitenanalyse können wir z.B. erkennen, zu welcher Zeit unser Onlineangebot oder dessen Funktionen oder Inhalte am häufigsten genutzt werden oder zur Wiederverwendung einladen. Ebenso können wir nachvollziehen, welche Bereiche der Optimierung bedürfen.

In addition to web analysis, we can also use test procedures, for example to test and optimize different versions of our online offer or its components.

Zu diesen Zwecken können sogenannte Nutzerprofile angelegt und in einer Datei (sogenannte „Cookie“) gespeichert oder ähnliche Verfahren mit dem gleichen Zweck genutzt werden. Zu diesen Angaben können z.B. betrachtete Inhalte, besuchte Webseiten und dort genutzte Elemente und technische Angaben, wie der verwendete Browser, das verwendete Computersystem sowie Angaben zu Nutzungszeiten gehören. Sofern Nutzer in die Erhebung ihrer Standortdaten eingewilligt haben, können je nach Anbieter auch diese verarbeitet werden.

The IP addresses of the users are also saved. However, we use an IP masking process (ie pseudonymization by shortening the IP address) to protect users. In general, in the context of web analysis, A / B testing and optimization, no clear user data (such as e-mail addresses or names) are stored, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Range measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest- / behavior-related profiling, use of cookies), visit action evaluation, profiling (creation of user profiles).
  • Safety measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit.

    Online marketing

    Wir verarbeiten personenbezogene Daten zu Zwecken des Onlinemarketings, worunter insbesondere die Vermarktung von Werbeflächen oder Darstellung von werbenden und sonstigen Inhalten (zusammenfassend als „Inhalte“ bezeichnet) anhand potentieller Interessen der Nutzer sowie die Messung ihrer Effektivität fallen kann.

    Zu diesen Zwecken werden sogenannte Nutzerprofile angelegt und in einer Datei (sogenannte „Cookie“) gespeichert oder ähnliche Verfahren genutzt, mittels derer die für die Darstellung der vorgenannten Inhalte relevante Angaben zum Nutzer gespeichert werden. Zu diesen Angaben können z.B. betrachtete Inhalte, besuchte Webseiten, genutzte Onlinenetzwerke, aber auch Kommunikationspartner und technische Angaben, wie der verwendete Browser, das verwendete Computersystem sowie Angaben zu Nutzungszeiten gehören. Sofern Nutzer in die Erhebung ihrer Standortdaten eingewilligt haben, können auch diese verarbeitet werden.

    The IP addresses of the users are also saved. However, we use available IP masking procedures (ie, pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored in the online marketing process, but pseudonyms. In other words, neither we nor the providers of online marketing processes know the actual identity of the users, but only the information stored in their profiles.

    The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read out on other websites that use the same online marketing process, analyzed for the purpose of displaying content and supplemented with additional data and stored on the server of the online marketing process provider.

    As an exception, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. by giving their consent when registering.

    In principle, we only have access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, i.e., for example, to a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

    Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

    Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

    Facebook pixel: Mit Hilfe des Facebook-Pixels ist es Facebook zum einen möglich, die Besucher unseres Onlineangebotes als Zielgruppe für die Darstellung von Anzeigen (sogenannte „Facebook-Ads“) zu bestimmen. Dementsprechend setzen wir das Facebook-Pixel ein, um die durch uns geschalteten Facebook-Ads nur solchen Nutzern bei Facebook und innerhalb der Dienste der mit Facebook kooperierenden Partner (so genanntes „Audience Network“ https://www.facebook.com/audiencenetwork/ ) anzuzeigen, die auch ein Interesse an unserem Onlineangebot gezeigt haben oder die bestimmte Merkmale (z.B. Interesse an bestimmten Themen oder Produkten, die anhand der besuchten Webseiten ersichtlich werden) aufweisen, die wir an Facebook übermitteln (sogenannte „Custom Audiences“). Mit Hilfe des Facebook-Pixels möchten wir auch sicherstellen, dass unsere Facebook-Ads dem potentiellen Interesse der Nutzer entsprechen und nicht belästigend wirken. Mit Hilfe des Facebook-Pixels können wir ferner die Wirksamkeit der Facebook-Werbeanzeigen für statistische und Marktforschungszwecke nachvollziehen, indem wir sehen, ob Nutzer nach dem Klick auf eine Facebook-Werbeanzeige auf unsere Webseite weitergeleitet wurden (sogenannte „Konversionsmessung“).

    • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or a person).
    • Affected people: Users (e.g. website visitors, users of online services), interested parties.
    • Purposes of processing: Tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavior-related marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors), target group formation (Determination of target groups relevant for marketing purposes or other output of content), Cross-Device Tracking (cross-device processing of user data for marketing purposes).
    • Safety measures: IP masking (pseudonymization of the IP address).
    • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit.
    • Opposition option (opt-out): Wir verweisen auf die Datenschutzhinweise der jeweiligen Anbieter und die zu den Anbietern angegebenen Widerspruchsmöglichkeiten (sog. „Opt-Out“). Sofern keine explizite Opt-Out-Möglichkeit angegeben wurde, besteht zum einen die Möglichkeit, dass Sie Cookies in den Einstellungen Ihres Browsers abschalten. Hierdurch können jedoch Funktionen unseres Onlineangebotes eingeschränkt werden. Wir empfehlen daher zusätzlich die folgenden Opt-Out-Möglichkeiten, die zusammenfassend auf jeweilige Gebiete gerichtet angeboten werden:a) Europa: https://www.youronlinechoices.eu.
      b) Canada: https://www.youradchoices.ca/choices.
      c) USA: https://www.aboutads.info/choices.
      d) Cross-regional: https://optout.aboutads.info.

    Used services and service providers:

    • Google Tag Manager: Google Tag Manager is a solution with which we manage so-called website tags via an interface and thus integrate other services into our online offer. The Tag Manager itself (which implements the tags) does not process any personal data from users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy.
    • Google Analytics: Online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
    • Google Ads and conversion measurement: Wir nutzen das Onlinemarketingverfahren „Google Ads“, um Anzeigen im Google-Werbe-Netzwerk zu platzieren (z.B., in Suchergebnissen, in Videos, auf Webseiten, etc.), damit sie Nutzern angezeigt werden, die ein mutmaßliches Interesse an den Anzeigen haben. Ferner messen wir die Konversion der Anzeigen. Wir erfahren jedoch nur die anonyme Gesamtanzahl der Nutzer, die auf unsere Anzeige geklickt haben und zu einer mit einem sog „Conversion-Tracking-Tag“ versehenen Seite weitergeleitet wurden. Wir selbst erhalten jedoch keine Informationen, mit denen sich Nutzer identifizieren lassen. Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy.
    • Google Ad Manager: Wir nutzen die „Google Marketing Platform“ (und Dienste wie z.B. „Google Ad Manager“), um Anzeigen im Google-Werbe-Netzwerk zu platzieren (z.B., in Suchergebnissen, in Videos, auf Webseiten, etc.). Die Google Marketing Platform zeichnet sich dadurch aus, dass Anzeigen in Echtzeit anhand mutmaßlicher Interessen der Nutzer angezeigt werden. Dies erlaubt uns Anzeigen für und innerhalb unseres Onlineangebotes gezielter anzuzeigen, um Nutzern nur Anzeigen zu präsentieren, die potentiell deren Interessen entsprechen. Falls einem Nutzer z.B. Anzeigen für Produkte angezeigt werden, für die er sich auf anderen Onlineangeboten interessiert hat, spricht man hierbei vom „Remarketing“. Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy.
    • Facebook pixel: Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection: https://www.facebook.com/about/privacy; Opposition option (opt-out): https://www.facebook.com/settings?tab=ads.

    Presence in social networks (social media)

    We maintain an online presence within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

    We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user because it could make it more difficult to enforce the users' rights, for example.

    In addition, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created on the basis of user behavior and the interests of the user. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the usage behavior and the interests of the user are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

    For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

    In the case of requests for information and the assertion of rights of data subjects, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information. If you still need help, you can contact us.

    • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses).
    • Affected people: Users (e.g. website visitors, users of online services).
    • Purposes of processing: Contact inquiries and communication, tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
    • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

    Used services and service providers:

    Plugins and embedded functions and content

    Wir binden in unser Onlineangebot Funktions- und Inhaltselemente ein, die von den Servern ihrer jeweiligen Anbieter (nachfolgend bezeichnet als „Drittanbieter”) bezogen werden. Dabei kann es sich zum Beispiel um Grafiken, Videos oder Social-Media-Schaltflächen sowie Beiträge handeln (nachfolgend einheitlich bezeichnet als „Inhalte”).

    Die Einbindung setzt immer voraus, dass die Drittanbieter dieser Inhalte die IP-Adresse der Nutzer verarbeiten, da sie ohne die IP-Adresse die Inhalte nicht an deren Browser senden könnten. Die IP-Adresse ist damit für die Darstellung dieser Inhalte oder Funktionen erforderlich. Wir bemühen uns, nur solche Inhalte zu verwenden, deren jeweilige Anbieter die IP-Adresse lediglich zur Auslieferung der Inhalte verwenden. Drittanbieter können ferner sogenannte Pixel-Tags (unsichtbare Grafiken, auch als „Web Beacons“ bezeichnet) für statistische oder Marketingzwecke verwenden. Durch die „Pixel-Tags“ können Informationen, wie der Besucherverkehr auf den Seiten dieser Webseite, ausgewertet werden. Die pseudonymen Informationen können ferner in Cookies auf dem Gerät der Nutzer gespeichert werden und unter anderem technische Informationen zum Browser und zum Betriebssystem, zu verweisenden Webseiten, zur Besuchszeit sowie weitere Angaben zur Nutzung unseres Onlineangebotes enthalten als auch mit solchen Informationen aus anderen Quellen verbunden werden.

    Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

    • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or a person), content data (e.g. entries in online forms), inventory data (e.g. names, addresses), contact details (e.g. e-mail, telephone numbers).
    • Affected people: Users (e.g. website visitors, users of online services), communication partners.
    • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service, contact inquiries and communication, tracking (e.g. interest / behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (creation of user profiles), security measures, administration and answering inquiries.
    • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR), consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b GDPR).

    Used services and service providers:

    • Facebook plugins and content: Facebook social plugins and content - this may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection: https://www.facebook.com/about/privacy; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads.
    • Google Fonts: Wir binden die Schriftarten („Google Fonts“) des Anbieters Google ein, wobei die Daten der Nutzer allein zu Zwecken der Darstellung der Schriftarten im Browser der Nutzer verwendet werden. Die Einbindung erfolgt auf Grundlage unserer berechtigten Interessen an einer technisch sicheren, wartungsfreien und effizienten Nutzung von Schriftarten, deren einheitlicher Darstellung sowie unter Berücksichtigung möglicher lizenzrechtlicher Restriktionen für deren Einbindung. Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Mutterunternehmen: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Data protection: https://policies.google.com/privacy.
    • Google Maps: We integrate the maps of the “Google Maps” service provided by Google. The processed data may include, in particular, the users' IP addresses and location data, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Data protection: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
    • ReCaptcha: Wir binden die Funktion „ReCaptcha“ zur Erkennung von Bots, z.B. bei Eingaben in Onlineformularen, ein. Die Verhaltensangaben der Nutzer (z.B. Mausbewegungen oder Abfragen) werden ausgewertet, um Menschen von Bots unterscheiden zu können. Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Mutterunternehmen: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.google.com/recaptcha/; Data protection: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
    • Twitter plugins and content: Twitter plugins and buttons - this may include content such as images, videos or text and buttons with which users can share content from this online offer within Twitter. Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Website: https://twitter.com/de; Data protection: https://twitter.com/de/privacy.
    • YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.

    Deletion of data

    The data processed by us will be deleted in accordance with the legal requirements as soon as the consent allowed for processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data is no longer applicable or is not required for the purpose).

    If the data is not deleted because it is required for other legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

    Further information on the deletion of personal data can also be found in the individual data protection information of this data protection declaration.

    Change and update of the data protection declaration

    We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your participation (e.g. consent) or other individual notification.

    If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

    Data Subject Rights

    As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

    • Right of objection: You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f DSGVO takes place to object; this also applies to profiling based on these provisions. If the personal data concerning you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.
    • Right to withdraw consent: You have the right to revoke your consent at any time.
    • Right of providing information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
    • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data relating to you or the correction of incorrect data relating to you.
    • Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that the data relating to you be deleted immediately or, alternatively, to request a restriction on the processing of the data in accordance with the legal requirements.
    • Right to data portability: You have the right to receive data relating to you that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.
    • Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you are of the opinion that the processing of the personal data concerning you is contrary to GDPR violates.

    Definitions of terms

    This section provides an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and primarily defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.

    • Visit action evaluation: „Besuchsaktionsauswertung“ (englisch „Conversion Tracking“) bezeichnet ein Verfahren, mit dem die Wirksamkeit von Marketingmaßnahmen festgestellt werden kann. Dazu wird im Regelfall ein Cookie auf den Geräten der Nutzer innerhalb der Webseiten, auf denen die Marketingmaßnahmen erfolgen, gespeichert und dann erneut auf der Zielwebseite abgerufen. Beispielsweise können wir so nachvollziehen, ob die von uns auf anderen Webseiten geschalteten Anzeigen erfolgreich waren).
    • Credit Report: Automated decisions are based on automatic data processing without human intervention (e.g. in the case of an automatic rejection of a purchase on account, an online loan application or an online application process without any human intervention. According to Art. 22 GDPR, such automated decisions are only permissible if those concerned consent if they are necessary for the performance of a contract or if national laws allow these decisions.
    • Cross-device tracking: Cross-device tracking is a form of tracking in which user behavior and interest information is recorded across devices in so-called profiles by assigning an online identifier to the users. As a result, the user information can usually be analyzed for marketing purposes regardless of the browsers or devices used (e.g. mobile phones or desktop computers). Most providers do not link the online identification with clear data such as names, postal addresses or e-mail addresses.
    • IP masking: Als „IP-Masking” wird eine Methode bezeichnet, bei der das letzte Oktett, d.h., die letzten beiden Zahlen einer IP-Adresse, gelöscht wird, damit die IP-Adresse nicht mehr der eindeutigen Identifizierung einer Person dienen kann. Daher ist das IP-Masking ein Mittel zur Pseudonymisierung von Verarbeitungsverfahren, insbesondere im Onlinemarketing
    • Interest-based and behavioral marketing: One speaks of interest-based and / or behavior-based marketing when potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.
    • Conversion measurement: Conversion measurement is a method with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can see whether the advertisements we placed on other websites were successful.
    • Personal data: „Personenbezogene Daten“ sind alle Informationen, die sich auf eine identifizierte oder identifizierbare natürliche Person (im Folgenden „betroffene Person“) beziehen; als identifizierbar wird eine natürliche Person angesehen, die direkt oder indirekt, insbesondere mittels Zuordnung zu einer Kennung wie einem Namen, zu einer Kennnummer, zu Standortdaten, zu einer Online-Kennung (z.B. Cookie) oder zu einem oder mehreren besonderen Merkmalen identifiziert werden kann, die Ausdruck der physischen, physiologischen, genetischen, psychischen, wirtschaftlichen, kulturellen oder sozialen Identität dieser natürlichen Person sind.
    • Profiling: Als „Profiling“ wird jede Art der automatisierten Verarbeitung personenbezogener Daten bezeichnet, die darin besteht, dass diese personenbezogenen Daten verwendet werden, um bestimmte persönliche Aspekte, die sich auf eine natürliche Person beziehen (je nach Art des Profilings gehören dazu Informationen betreffend das Alter, das Geschlecht, Standortdaten und Bewegungsdaten, Interaktion mit Webseiten und deren Inhalten, Einkaufsverhalten, soziale Interaktionen mit anderen Menschen) zu analysieren, zu bewerten oder, um sie vorherzusagen (z.B. die Interessen an bestimmten Inhalten oder Produkten, das Klickverhalten auf einer Webseite oder den Aufenthaltsort). Zu Zwecken des Profilings werden häufig Cookies und Web-Beacons eingesetzt.
    • Range measurement: The range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of the reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. This enables you, for example, to better adapt the content of the website to the needs of your visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used in order to recognize returning visitors and thus to receive more precise analyzes of the use of an online offer.
    • Remarketing: Vom „Remarketing“ bzw. „Retargeting“ spricht man, wenn z.B. zu Werbezwecken vermerkt wird, für welche Produkte sich ein Nutzer auf einer Webseite interessiert hat, um den Nutzer auf anderen Webseiten an diese Produkte, z.B. in Werbeanzeigen, zu erinnern.
    • Location data: Location data is created when a mobile device (or another device with the technical requirements of location determination) connects to a radio cell, a WLAN or similar technical intermediaries and functions of location determination. Location data are used to indicate the geographically determinable position on the earth at which the respective device is located. Location data can e.g. B. can be used to display map functions or other information dependent on a location.
    • Tracking: Vom „Tracking“ spricht man, wenn das Verhalten von Nutzern über mehrere Onlineangebote hinweg nachvollzogen werden kann. Im Regelfall werden im Hinblick auf die genutzten Onlineangebote Verhaltens- und Interessensinformationen in Cookies oder auf Servern der Anbieter der Trackingtechnologien gespeichert (sogenanntes Profiling). Diese Informationen können anschließend z.B. eingesetzt werden, um den Nutzern Werbeanzeigen anzuzeigen, die voraussichtlich deren Interessen entsprechen.
    • Responsible: Als „Verantwortlicher“ wird die natürliche oder juristische Person, Behörde, Einrichtung oder andere Stelle, die allein oder gemeinsam mit anderen über die Zwecke und Mittel der Verarbeitung von personenbezogenen Daten entscheidet, bezeichnet.
    • Processing: „Verarbeitung“ ist jeder mit oder ohne Hilfe automatisierter Verfahren ausgeführte Vorgang oder jede solche Vorgangsreihe im Zusammenhang mit personenbezogenen Daten. Der Begriff reicht weit und umfasst praktisch jeden Umgang mit Daten, sei es das Erheben, das Auswerten, das Speichern, das Übermitteln oder das Löschen.
    • Target group formation: Von Zielgruppenbildung (bzw. „Custom Audiences“) spricht man, wenn Zielgruppen für Werbezwecke, z.B. Einblendung von Werbeanzeigen, bestimmt werden. So kann z.B. anhand des Interesses eines Nutzers an bestimmten Produkten oder Themen im Internet geschlussfolgert werden, dass dieser Nutzer sich für Werbeanzeigen für ähnliche Produkte oder den Onlineshop, in dem er die Produkte betrachtet hat, interessiert. Von „Lookalike Audiences“ (bzw. ähnlichen Zielgruppen) spricht man wiederum, wenn die als geeignet eingeschätzten Inhalte Nutzern angezeigt werden, deren Profile bzw. Interessen mutmaßlich den Nutzern, zu denen die Profile gebildet wurden, entsprechen. Zu Zwecken der Bildung von Custom Audiences und Lookalike Audiences werden im Regelfall Cookies und Web-Beacons eingesetzt.
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